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Animoca Brands and Lympo partner with UFC champion Rose Namajunas for NFTs

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Animoca Brands and its subsidiary Lympo have announced their partnership with UFC Champion Rose Namajunas on an NFT collectors challenge dubbed “Build Your Fighter with Thug Rose”.

Thug Rose NFTs are here

Animoca Brands, the Hong Kong-based software company, and its subsidiary, Lympo, a prominent global sports NFT ecosystem, announced their partnership with Rose Namajunas, an Ultimate Fighting Championship (UFC) champion, on April 25.

The digital memorabilia collecting challenge will be named “Build Your Own Fighter with Thug Rose.” The Digisport collectible NFT project allows sports fans to collect, earn and trade unique, limited-edition collectibles.

The project targets the web3 community and Rose Namajunas’ fans. The limited-time experience on the project’s website will open to fans from May 26 to June 18, 2023. 

Users can also join the waitlist early and anticipate receiving mystery boxes full of digital stickers that they can use to create a Rose-inspired avatar that will help them discover other awards. 

The mystery boxes are in four levels: bronze, silver, gold, and diamond.

Each box has different virtual stickers that the users will use to build their players and unlock other levels. The player will collect more boxes with stickers which the user can redeem for real-time awards or real-time interaction with Namajunas. 

Users can win limited edition hoodies, caps, and t-shirts representing their inner spirit, strength, perseverance, dedication, and championship. The ultimate goal is to win the legendary raffle, where the winner will receive exclusive merchandise signed by Namajunas on June 18. 

Introducing web3 to sports enthusiasts 

Namajunas is a female American mixed martial artist signed to the Ultimate Fighting Championship (UFC). She is the defending champion of the two-time UFC Women’s Strawweight Championship division.

Yat Siu, Animoca Brands executive chairman and co-founder, said partnering with Namajunas is an excellent opportunity to introduce NFTs and blockchain to a global audience of sports lovers. 

Tadas Maurukas, Lympo CEO and co-founder, said this is an opportunity to revolutionize fans’ engagement in sports by combining the excitement of sports with the growing web3 technology.


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